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What to Add to Your Swag Bag?

What are Swag Bags? 

Swag bags are little gift bags or assortments of items that complement an event or conference for attendees, you might know them as goodie bags, giveaway bags, and so on. These items are often times a strategy to delight attendees from the outset of the event and serve to put smiles on their faces. You'll find swag and gift bags at functions like conferences, meetings, seminars, panel discussions, conventions, expos, and more.

Swag Bag Ideas with Conversions in Mind

Despite that it's 2020, I still feel the need to bash you over the head with the idea that you need to bring your offline leads to your online database in as seamless a transition as possible. When it comes to events, attendees are already engaged, and you simply need to find creative ways to call them into signing up, purchasing, booking a demo or whatever it is you need to get them on the hook.

Swag Bags are key in that a vast majority of attendees will be using your swag in their daily lives, which gets them familiar with your branding, and can call them to action. This is a great way to introduce new ways to get them to whip out their phone and get on your landing pages, whether it be an incentive or a QR code, or easy to follow link. Two important things to note about your swag is that they should be:

Useful - Make sure your attendees find a use for it in their daily lives that causes them to see your brand or CTA.

Long Lasting - Do not make anything that is disposable, you lose your branding sooner than you would hope, and it's unsustainable for the environment.

Make sure every bit of swag has your logo on it or some graphic that leads users to your website, or social media. This is a great way to convert them or get them to share your products online.

That means placing QR codes, easy to type URLs, and the name of your social media accounts they can Google easily. When dallying with QR codes or other ways to scan, make sure you have it lead to an awesome landing page that addresses the CTA you used, or the event that they attended. All 21 of our swag bag ideas are revolving around extending the lifetime value of your attendees but feel free to change things up so that it best fits your audience or event topic.

T-SHIRTS

T-shirts are one of the most common, cost-effective, and brilliant ways to grow your brand. Using T-shirts as a platform for showing off your brand and logo is easy as everyone loves a free t-shirt. Just make sure it's not gaudy and turns off the attendee from ever wearing it in public.  The cost-effectiveness depends on the plausibility of printing t-shirts with the right sizes. So make sure you have a way to use an email system to get attendee's sizes via survey so that adequate sizes are ordered for the event. 

You obviously can't put the right size in a swag bag unless it's been given a name and is pre-ordered so to speak. What you can do however is set up a referral booth for attendees to pick up their t-shirt in their right size. This can be verified by placing a voucher for 1-free t-shirt in the swag bag for the attendee to use and receive their t-shirt.

HATS

Hats, much like T-shirts are a cost-effective brand platform. Men are more likely to wear hats when going outside, so events where there's an over-abundance of men. Hats are adjustable and can fit most heads, so there's no need to ask attendees their size before showtime.

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